Not because of traffic — but because your message pushes the right buyers away before they enquire.
This is for founders and service businesses who already get traffic — but enquiries are inconsistent, low-quality, or price-sensitive.
Translation: People are visiting — and deciding it’s not worth responding right now.
First thing I check: messaging clarity. When that’s broken, every channel underperforms.
See What’s Blocking EnquiriesNo Credit Card Required · Clear fixes · No Commitment
Not for early-stage businesses or sites without traffic.
Clarity
Messaging & positioning (why people hesitate)
Flow
Website & CRO (where intent dies)
Compounding
Systems that scale once conversion is fixed
Traffic scales problems. Conversion fixes them.
This is not a PDF or agency report. It’s a direct diagnosis — the same thinking used before conversions are fixed, not after results stall.
Most businesses change things randomly. This shows you exactly what’s costing you enquiries every month — whether you notice it or not.
Most clients uncover 2–3 fixes that immediately improve enquiry quality.
I work inside real businesses where traffic exists
but enquiries don’t convert into revenue.
I audit messaging, refine flow, fix CRO leaks,
and align content with how buyers actually decide.
I don’t take volume. I take alignment. If I can’t find real conversion leaks, I’ll tell you directly. That alone saves most founders months of guessing.
— Sherl Simon
If this page felt uncomfortably accurate, the audit will be even more revealing.
Reveal What’s Costing You EnquiriesI review a limited number of sites each week. Every week this stays unfixed, you train buyers to ignore you — permanently.