Why Your Competitors Get Better Enquiries
(Even With Worse Websites)

Many founders assume competitors convert better because their websites look better. That’s rarely the reason.

Conversion is driven by clarity, not polish.

Positioning Beats Design

Competitors who clearly state who they help and how remove hesitation early.

This explains why visitors hesitate less on their sites.

Why Copying Competitors Doesn’t Work

Copying layouts without understanding clarity only recreates surface-level changes.

As covered in Traffic Isn’t Your Problem , clarity must come first.