Low-Quality Enquiries Are a Messaging Problem,
Not a Lead Problem

If you’re getting enquiries but most are price shoppers, unqualified, or not serious — this isn’t a volume issue.

Low-quality enquiries are usually invited by unclear positioning.

Why the Wrong Buyers Find You

When messaging is broad or vague, it attracts everyone — including people who were never a good fit.

This often happens after founders push for more traffic, assuming quantity will fix quality. As explained in Traffic Isn’t Your Problem , traffic only amplifies existing issues.

Broad Messaging Creates Price Sensitivity

If visitors don’t clearly understand your value, price becomes the only comparison point.

This is why enquiry quality drops even when traffic increases. The hesitation starts earlier — often before visitors even consider enquiring.

Filtering Happens Before the Enquiry

High-quality enquiries are the result of clear exclusion. When the message is precise, the wrong buyers self-select out.

This is closely connected to why visitors hesitate before enquiring .