Your Website Isn’t Confusing —
It’s Unclear

Founders often say, “Our website is confusing.” Most of the time, that’s not true.

Visitors aren’t confused. They’re unconvinced.

Confusion vs Uncertainty

Confusion is visual. Uncertainty is psychological. Uncertainty is what stops enquiries.

This is why simply redesigning rarely fixes conversion, as explained in Traffic Isn’t Your Problem .

The 5-Second Relevance Test

Visitors decide relevance in seconds. If it’s unclear who you help and how, hesitation begins.

This hesitation leads directly to low-quality enquiries later.